Tens of ps5 fly to the United Kingdom: PlayStation reinforces the stock of the console for Christmas
The scarcity of resources has given a very strong blow in the technology sector, but that does not stop PlayStation to continue exporting PS5 to all possible countries. Now, after having lived the best summer in its history in terms of hardware sales, Sony prepares for the Christmas campaign and has already sent 3 planes full of PS5 to the United Kingdom. An action with which it intends to meet the demands of the public during this time of year.
Plane shipping is a transport method widely used for the Christmas campaign According to The Sun, the medium that has revealed this news, the planes have already landed in the country, but Sony wants to continue sending PS5 units During the next few days. After all, the demand for consoles exceeds the offer because of the shortage of semiconductor material, something that could continue to give problems during 2022. In addition, this is added to the new PlayStation goal: Sell 22 Millions of ps5 for March next year.
Air transport can result in a longer dry patch for early 2022 director of Ampere Analysis However, some analysts point out that Sony s movement has been quite unusual. As it is read in The Sun, companies usually avoid sending products by plane, since it is the most expensive transport method. But, according to the director of Ampere Analysis, a center that analyzes market trends, companies can use it [air shipping] to overcome the problems of the supply chain or satisfy the demand in key moments of the year, since It carries the consoles, in this case, of the factories to the stores in a way much faster.
Therefore, the same principal considers that Sony has already used this method of transport to send PS5 in the past, as consoles reach faster than if the seafront was used. Despite this, it is likely that after the christmas campaign the rhythm slow down : Air transport will help to advance some stocks of the console, but it can result in a longer dry patch for principles of 2022, when the maritime transport is resumed.
Either as it is, companies are preparing for a new Christmas campaign, something we have already seen with Microsoft and its reinforcement from Xbox Series for the month of December. So it is likely that during the next weeks it is easier acquire the new generation consoles, because it is clear that players want to renew their hardware as soon as possible. A demand for such proportions that, in the case of PS5, has managed to overcome the sales of Nintendo Switch in the US after a three-year leadership.
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