If you enter the central passage of the G-Star 2022 1 Exhibition Hall, you can find an unexpected booth on the right. This is because there is a joint booth of SK Broadband, a wired telecommunications service provider famous for console game publisher CFK and BTV.
In October, the two companies signed a contract to enter the game at all-in-one Playboy and 'Play', which was launched by SK Broadband. Currently, there are five CFK console games, including Wonder Boy Remix Returns, and by the end of this year, we plan to introduce 10 titles on the Play platform.
In response to the G-Star 2022, which has returned to a lively event after the Corona 19, CFK and SK Broadband decided to participate in the booth to introduce gamers at a closer distance and introduce a little unfamiliar game platform. I was able to see if this attempt was successful, and many visitors lined up to experience the game from the first day.
Previously, I was able to play games on smart TVs, but it is true that casual board games are mainstream as they play with remote controls. As it is a bit unusual for the game to hold hands with the console game publisher, I met with officials from CFK and SK Broadband and listened to more details.
Q. I wonder if the two companies decided to play together at G-Star 2022.
Park Along: This is the first time to meet gamers in G-Star in G-Star. At CFK, we are always trying to inform the game we are servicing, and we have been thinking that we want to play (G-Star) someday. However, as you know, there were still opinions that there is still a lack of titles to make a strong impression on visitors. Then, with the SK Broadband, it was said that it would be good to announce that it would be good to announce the news of the game on IPTV from the beginning of this year, and the two companies decided to compete together.
Lee Seol-hwa Manager: I decided to participate in the late spring this year. There were a lot of difficulties because there was a limit to the internal personnel, but fortunately, I prepared for gamers to show various games. When I came to the exhibition hall, the large booth was amazing and amazing.
Q. Yesterday, quite a few people today visited the CFK/SK Broadband booth. For the first time, you participated in the B2C, and I wonder what the testimonies of G-Star 2022 and the reaction of visitors were.
Lee Seol-hwa Manager: There are many people who are surprised at the SK Broadband's participation in G-Star. Why did you come here? Did you feel the gaze?
He would, too, had only one BTV in SK Broadband until last year. Earlier this year, a new platform with the same concept, such as the OUT portal, has been released, and since last year, we have been worried about providing various elements to enjoy the entire entertainment as well as watching content through home TV. And one of them is the game.
As a result, we have prepared the OUT platform called Play step by step. I wanted to show that this opportunity is to show this service in SK Broadband.
Park Along: CFK is focusing on multi-platform strategies that provide more titles to more platforms. Through the booth, we were able to introduce various platforms such as the Play version of the game we service, PCs and Nintendo switches, and I felt good to see many people enjoying it.
In fact, there was a little concern on the first day because the only title that hardcore gamers would be interesting was 'Hongma Castle Emilia's Symphony'. Nevertheless, I was so grateful to see you lined up a lot of demonstrations. As a company that pursues a multi-platform, it is proud to be able to showcase a platform other than mobile PCs and consoles.
Q. If so, I wonder if there was a response from the memorable visitors.
Lee Seol-hwa Manager: The most memorable thing about the visitors who heard in the field was that the person who lined up to participate in the demonstration wondered, Are you servicing 'Hongma Castle' in the Broadband? I was happy to be interested in attracting interest in showing curious interest in the service of a little surprising title.
Q. As you said, it is true that SK Broadband's Play is still unfamiliar from the gamers' point of view. Please briefly introduce 'All-in-one Playboy'.
Lee Seol-hwa Manager: There are a lot of people who don't know much about Play as well as gamers. Currently, SK Broadband is providing IPTV operators, and recently, the trend has not been able to continue to watch and have a lot of concerns about the decrease. Young people, called the MZ generation, no longer use TVs in the form of a three-year contract, and I was worried about the platform that could cope with the changed market because I watched mainly through OUT.
So I hope you understand that the primary service of Play acts as an OUT portal. It supports a variety of apps and services, and it supports the integrated search by OUT to search for the contents you want to see, and you can see where you can see and how the price is. In this way, we have set up a service structure in order to make the customer more comfortable, and in addition to the contents of the city hall, we have launched the all-in-one Playboy in order to tie up and provide various fun things.
Q. When I entered the official website, it was at a price of 79,000 won. Specifically, how is Play a product and service?
Lee Seol-hwa Manager: The form of the terminal of Play, and the purchase form is similar to Google 'Chromecast' or Xiaomi's 'Mi-TV Stick'. It is a product that allows you to use the service platform provided by Play by one purchase.
Of course, I would appreciate it if you would like to understand that you can use all Otto to buy Play, but to create an environment where you can watch OUT more conveniently. We are equipped with subscribed Otto or purchased games. It also supports karaoke service, but the satisfaction of customers is considerable.
Q. I feel like I have an MZ generation that doesn't watch TV these days from the name. I wonder how the main customer base of Play is configured.
Lee Seol-hwa Manager: In fact, the first start is the MZ generation that does not apply for IPTV as the main target base. However, I have confirmed that you have a lot of personal lifestyles, one-person households, or homes that only use monitors without a TV. We plan to expand our targets in the future.
Q. For CFK's point of view, I wonder how the plan to service the game on IPTV started.
Park Along, Managing Director: Many games that CFK serves are often the remake version of the game 30 years ago. I believe that IP will have the power of IP when the games have been loved so far and the well-made games are serviced on various platforms.
Otto, as well as meth uses, will increase the number of platforms that service content in the future. In this environment, it is CFK's goal to further increase the capacity as a content provider, and there was no reason not to service the game on Play. I plan to try to show good results in the future, and I think I have not taken a meaningful step inside.
Q. As the two companies have begun to cooperate for a somewhat new platform, I would like to hear how we see the future prospects of the smart TV game market.
Park Along: As I mentioned earlier, the goal is to expand the platform. In fact, the SK Broadband has more than 6 million subscribers, so the competitiveness and potential are endless. If you don't try it, you don't even have a chance, but if you come to the normal track, I think it will naturally increase sales. Considering these parts, we want to continue the business that can laugh at each other.
Lee Seol-hwa Manager: Rather than limiting it as a smart TV game market, we think that the needs for the big screen of TV will continue. In addition, the domestic console penetration rate is not so high, but the perception of the game is changing positively as the number of users who play lightly with the Nintendo Switch through Corona-19 is expanding. I think all the furniture on TV is a potential customer, and I believe that a big opportunity is open in the future.
Q. We plan to introduce a total of 10 lineups to Play by the end of this year. From the standpoint of servicing multiple games on various platforms, I wonder if there are separate criteria for selecting games on smart TVs.
Park Along: I had a lot of consultation with SK Broadband, but I aimed to showcase games with fun and popularity. As it is a new platform, it is difficult to grasp the tendency of customers, so I thought that the popular games of various genres were important. 'Wonder Boy Returns Lee
Comments
Post a Comment